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The tofu Referral Program: Refer and Save

Refer another business to tofu and earn up to 50% off your subscription, while they save on their first payment too.

Written by Jess B

How it works

  • Only organization owners and admins can send referral invitations, from Organization Settings → Referrals.

  • Once they've been a paying tofu customer for 30 days, you earn 5% off your subscription.

  • Refer more businesses to stack your savings, up to 50% off.

  • No codes, no extra steps. Your discount applies automatically and shows up on your next invoice.

The more you refer, the more you save

Referrals

Your discount

2 referrals

10% off

5 referrals

25% off

10 referrals

50% off (maximum)

Every business that reaches 30 days adds another 5%, automatically.

For example, on the Enterprise plan ($349/mo billed annually):

  • 2 referrals → save $419/year

  • 5 referrals → save $1,047/year

  • 10 referrals → save $2,094/year — half your subscription, free

What they get

The business you refer gets 5% off their first payment, or 10% off if you've already hit the 50% cap.


How to refer a business

  1. Go to Organization Settings → Referrals.

  2. Enter the email address of the business you want to refer.

  3. Click Send invitation.

  4. Track its progress anytime under Referral history.

The business you invited needs to accept the invitation to get started. Once they accept, they can create their tofu account and start a paid plan, and that's when the 30-day countdown to your discount begins.


Tracking your referrals

Every invitation you send shows up in a list with its own status:

Status

What it means

Invited

Sent, but they haven't created an account yet

Signed up

They have a tofu account. The 30 days start at their first payment

Qualifying

Paying and active. The 5% unlocks after 30 continuous days

Earned

Counted in your current discount

Ended

Earned a discount, then cancelled, so it no longer counts

Didn't qualify

Didn't reach 30 continuous days

Withdrawn

You cancelled the invitation before it was accepted

Declined

The invited business declined

Expired

The invitation wasn't accepted in time

Signed up elsewhere

They joined tofu without your invitation, so it can't be credited

A few things worth knowing

What happens if a business I referred cancels?

Before 30 days, that referral doesn't earn anything. If they'd already earned you a discount, it drops by that 5%, and you can build it back up if they subscribe again and qualify a second time.

What if I cancel my own subscription?

Any referral discount you've built up is removed, and referring again afterwards starts from zero. See our Terms & Conditions for the full details.

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